Increff vs FilFlo: Fashion WMS vs FMCG B2B Order Management
Increff is a warehouse management system with deep roots in fashion and apparel. FilFlo is a B2B order management platform for FMCG and D2C brands distributing through Blinkit, Zepto, Swiggy Instamart, and distributors. They operate in different layers of the supply chain.
⚡ Key Takeaways
- Increff is a WMS-first platform built around fashion — size-curve optimisation, style/colour/size attributes, retail store replenishment for apparel brands.
- FilFlo is a B2B order management platform for FMCG and D2C brands — managing POs from Blinkit, Zepto, distributors, and modern trade through a complete order lifecycle.
- FilFlo covers IRN e-invoicing, GRN confirmation, fill rate reports, sourcing alerts, and procurement POs — things a WMS doesn't provide.
- Some fashion brands selling B2B use Increff for WMS and FilFlo for B2B order management — they operate at different layers.
Layer 1 vs Layer 2: WMS and Order Management Are Different
A common point of confusion when evaluating supply chain software: warehouse management systems (WMS) and order management systems (OMS) operate at different layers, and you often need both.
WMS layer (what Increff handles)
What happens inside the warehouse:
- • Bin and rack location management
- • Pick list generation for warehouse staff
- • Barcode scanning and pack verification
- • Inbound putaway workflows
- • Physical inventory counting
Order management layer (what FilFlo handles)
The B2B order journey end-to-end:
- • Receive PO from Blinkit or distributor
- • Approve and allocate stock
- • Generate picklist + dispatch instruction
- • Create IRN e-invoice
- • Track in-transit → confirm GRN from buyer
What Increff Does Well
Increff's WMS is particularly strong in fashion and apparel. The fashion category has unique complexity: a single style might come in 5 sizes and 4 colours — that's 20 SKUs for one product. Increff's size-curve optimisation helps brands figure out the right size ratio to stock based on historical sell-through rates, avoiding the perennial problem of having 200 units in size L while size M is completely sold out.
Increff core strengths
- Size-curve optimisation for fashion brands (S/M/L/XL ratio management)
- Style-colour-size attribute management across SKUs
- Warehouse bin and rack location management
- Retail store replenishment for apparel chains
- Strong in Myntra, AJIO, and fashion marketplace fulfilment
What FilFlo Is Built For
FilFlo is designed for FMCG and D2C brands — food & beverage, personal care, health products, home goods — that are selling into quick commerce (Blinkit, Zepto, Swiggy Instamart), regional distributors, and modern trade. These brands have a very specific set of operational requirements that Increff's WMS doesn't address:
FilFlo's B2B order workflow
- Native CSV import from Blinkit, Zepto, and Swiggy Instamart portals
- IRN / e-invoice generation at invoicing step — compliant B2B GST invoices automatically
- Picklist generation for warehouse dispatch
- GRN confirmation from the buyer — close the order loop
- Sourcing alerts when open orders exceed available stock
- 14 reports: fill rate, sales loss, GRN KPI, in-transit ageing, party ledger
- Procurement POs with GRN — manage purchases from your own suppliers
Selling FMCG or D2C into Quick Commerce?
Book a demo to see how FilFlo handles Blinkit and Zepto orders end-to-end — from CSV import to e-invoice to GRN.
Feature-by-Feature Comparison
| Feature | Increff | FilFlo |
|---|---|---|
| Primary focus | Fashion WMS & size optimisation | B2B order management (FMCG/D2C) |
| B2B order lifecycle (Open → GRN) | ❌ WMS layer only | ✅ Full 7-stage lifecycle |
| Quick commerce B2B orders (Blinkit, Zepto) | ❌ | ✅ Native CSV import |
| IRN / GST e-invoice generation | ❌ | ✅ Built-in auto-generation |
| GRN confirmation from buyer | ❌ | ✅ Yes |
| Fill rate reports by outlet | ❌ | ✅ Yes (14 reports) |
| Sourcing alerts | ❌ | ✅ Yes |
| Warehouse bin/rack location management | ✅ Yes | ✅ Yes |
| Picklist generation | ✅ Warehouse-level | ✅ B2B order-level |
| Fashion size-curve optimisation | ✅ Core feature | ❌ Not applicable |
| Style/colour/size attribute management | ✅ Core feature | ⚠️ Generic attributes |
| FMCG / food batch & expiry tracking | ⚠️ Limited | ✅ Yes |
| Procurement POs with GRN | ❌ | ✅ Yes |
| Multi-tenant RBAC | ✅ Yes | ✅ Yes |
| Best for | Fashion/apparel WMS | FMCG/D2C B2B distribution |
When Both Make Sense
A fashion brand that also has a food or lifestyle sub-brand selling into quick commerce might genuinely use both. Increff manages the fashion warehouse — size runs, bin locations, Myntra fulfilment. FilFlo manages the B2B order channel for distributor and quick commerce orders, generating the IRN invoices and tracking GRNs.
But for most FMCG and D2C brands — food, beverages, personal care, health — Increff's fashion-specific features aren't relevant. FilFlo is the appropriate tool for the B2B order problem these brands actually have.
How FilFlo Is Built for FMCG & D2C vs. Increff's Fashion Focus
The operational requirements for FMCG brands selling into quick commerce are fundamentally different from fashion apparel distribution. FilFlo is built around the specific data model, compliance requirements, and KPIs that matter for food, beverage, personal care, and home goods brands.
FMCG-specific features in FilFlo
- Batch & expiry tracking — inventory ledger maintains batch IDs and expiry dates per rack location. FEFO (First Expiry First Out) picking logic for perishable goods.
- Case-size conversion — Blinkit and Zepto POs are in case units; GRN quantities are in unit items. FilFlo handles the conversion automatically (quantity × case_size).
- HSN code per product — mandatory for IRN generation. FilFlo stores 4–8 digit HSN codes and the applicable GST slab (0%, 5%, 12%, 18%, 28%) per product.
- Shelf life tracking — product master includes shelf life in days. FilFlo surfaces "about to expire" orders in the filter view.
- E-way bill — generated for inter-state shipments automatically, with distance calculated from seller pincode to buyer hub pincode.
Increff's fashion-specific features (not in FilFlo)
- ►Size-curve optimisation (S/M/L/XL ratio management)
- ►Style/Colour/Size attribute management
- ►Retail store replenishment for apparel chains
- ►Myntra and AJIO marketplace-specific integrations
- ►Garment-level barcoding (individual item vs. case)
For FMCG brands, none of these apply — and Increff doesn't provide IRN e-invoicing, fill rate reports, or quick commerce CSV import.
The Quick Commerce Channel Strategy for FMCG Brands
FMCG brands operating on Blinkit, Zepto, and Swiggy Instamart simultaneously face a specific challenge: each platform exports its own PO format with its own SKU codes. FilFlo's multi-channel B2B order management handles all three from a single dashboard.
blinkit_sku_codezepto_sku_codeswiggy_sku_codeThe result: FMCG brands using FilFlo can process POs from Blinkit, Zepto, and Swiggy Instamart in the same system, with the same IRN invoicing and GRN confirmation workflow, and a unified fill rate report across all three channels — something a fashion-oriented WMS like Increff doesn't cover.
Frequently Asked Questions
Is Increff suitable for FMCG brands?+
Increff was designed primarily around fashion and lifestyle — its standout features are size-curve optimisation, style/colour/size (SCS) attribute management, and retail store replenishment for apparel. For FMCG brands managing B2B orders from Blinkit, Zepto, or distributors — with batch/expiry tracking, IRN e-invoicing, and fill rate reporting requirements — FilFlo is purpose-built.
What makes FilFlo specific to Indian B2B distribution?+
FilFlo is built around the actual operational reality of Indian D2C and FMCG brands: native CSV import from Blinkit, Zepto, and Swiggy Instamart (the exact formats their portals export); IRN/e-invoice generation integrated into the invoicing step; GRN confirmation from the buyer; and fill rate reports by outlet that reflect the KPIs quick commerce platforms use to rank you.
Does Increff handle B2B orders from quick commerce?+
Increff is a WMS — it manages what happens inside your warehouse. It doesn't provide a B2B order lifecycle (Open → GRN), IRN e-invoice generation for Blinkit orders, or fill rate reports by quick commerce outlet. These are operational requirements specific to B2B distribution that FilFlo covers.
Can a fashion brand use FilFlo?+
Yes, if the brand has B2B distribution — selling to distributors, modern trade, or quick commerce. FilFlo manages the B2B order lifecycle regardless of product category. For warehouse operations within the fulfilment centre (bin locations, size-run picking, garment-level barcoding), a WMS like Increff may still be appropriate alongside FilFlo.
What are FilFlo's 14 built-in reports?+
FilFlo includes: fill rate by outlet and brand, GRN KPI tracking (what was received vs ordered), sales loss analysis (orders you couldn't fulfil), party ledger (all transactions with a buyer or supplier), in-transit ageing (how long shipments have been in transit), sourcing status, procurement PO status, order lifecycle summary, and more. These are designed around the KPIs that matter in B2B distribution.
FMCG or D2C Brand Selling Into Blinkit or Zepto?
FilFlo is purpose-built for your B2B distribution workflow — from quick commerce CSV import to IRN invoice to GRN confirmation and fill rate reporting.