Brands selling across Blinkit, Zepto, Swiggy Instamart and general trade use FilFlo to cut stockouts, free up working capital, and replace the 7am spreadsheet scramble — designed to show results within your first quarter.
“If you're an FMCG brand doing ₹10 Cr+ and you're still managing replenishment in Excel, you're leaving crores on the table.”
Quick commerce compressed your supply chain to daily cycles. Your tools didn't follow. FilFlo keeps up — updated on every scan and invoice event.
Growing D2C brands routinely lose lakhs every month to stockouts, overstock write-offs, and manual firefighting. Here's what that looks like day to day:
FilFlo pulls every channel into one place, reads your sales patterns, and tells you exactly what to reorder — within each platform's MOQ and slot rules. You approve; FilFlo handles the busywork.
No long onboarding. Your team is up and running in 2 days.
FilFlo is the order-to-cash operations layer for FMCG brands selling through quick commerce. Each of these five replaces a meeting, a spreadsheet, or a 2am text — and gives your team its time back.
Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, your D2C site and distributors — orders and stock in one view, updated on every scan, import and invoice event, via API, webhook, file and email workflows matched to how each platform actually works. No tab-switching, no spreadsheet exports, no end-of-day reconciliation.
FilFlo reads your own sales history by SKU, by zone, by day to flag what's about to run dry — so you prepare for the Diwali spike instead of reacting to it.
Suggested order quantities that already factor shelf life, MOQs, slot windows, platform penalties, lead times, and your cash position. No back-of-envelope math.
FilFlo drafts the POs, tracks appointment slots against every PO, and preps the paperwork. You review the exceptions and approve — minutes, not mornings.
Every order you approve sharpens the next suggestion — what sells where, what to push before a festival, which dark stores cannibalize each other. The longer it runs, the less you have to think about it.
Head office, planning, procurement, warehouse, logistics, finance. Six teams, one shared dashboard, zero status-update emails. The truth updates on every scan and invoice event — and so does everyone reading it.
Drag the sliders to model your business. Defaults and assumptions are illustrative estimates for a ₹40 Cr ARR FMCG brand — adjust to your own numbers.
Founders quote different metrics — stockouts, fill rate, appointment failures — and the same backup: 24×7 support from the team that built FilFlo.
“If you're an FMCG brand doing ₹10 Cr+ and you're still managing replenishment in Excel, you're leaving crores on the table.”
“FilFlo reduced our stockouts from 15% to less than 2%. It's like having a supply chain expert who never sleeps.”
“FilFlo cut our PO ingestion time and errors both to zero — and it integrates seamlessly with our ERP.”
“We cut down our first-appointment order failure rate by 90%.”
A native two-way Dynamics 365 API, live webhook and email workflows for quick-commerce platforms, and clean CSV, paste and export formats for everything else. FilFlo also runs as a dedicated instance for your brand — yourbrand.filflo.in — where marketplace, storefront and logistics connections are implemented and operated per brand. We don't scrape — and retries hardened in production absorb platform hiccups.
Scoped access, workspace isolation, and encryption at rest and in transit — trusted by leading Indian brands.
Scoped API keys, per-key rate limits (100 req/min), and workspace isolation keep each brand's data separate.
AES-256 encryption at rest, TLS 1.3 in transit — across every workspace.
Recognised Indian startup under Startup India · Ministry of Commerce.
IRN e-invoicing, e-way bills, multi-GSTIN invoicing profiles, audit trail. Built for Indian tax law.
FilFlo is the order-to-cash operations layer for FMCG brands selling through quick commerce — and other PO-driven channels: modern trade, general trade distributors, e-commerce marketplaces, D2C, and institutional sales. It captures purchase orders, SKU-level approvals, fulfillment events, GST invoices and GRNs in one reconciliation-ready event trail. For those B2B channels it is the order management system, and its AI agents fetch, classify, reconcile and route routine work — and recommend replenishment before stockouts happen.
Think of it as a senior supply-chain hire who handles the busywork, never quits, and gets cheaper as your business grows.
Software that has an opinion. Your ERP remains the accounting system of record — it tells you what happened. FilFlo is a system of action — it captures and resolves the commercial events that need to be clean before they reach ERP, and tees up what should happen next for you to approve.
Most customers keep their ERP and add FilFlo for the operating layer above it: channel POs, SKU-level approvals, GST e-invoicing, e-way bills, GRN reconciliation, and replenishment. FilFlo pushes approved orders into ERP and reads invoices back — live today with Microsoft Dynamics 365 — and exports mapped files for Tally and Zoho Books.
It depends on your setup. Brands with an existing WMS or 3PL keep it — FilFlo exchanges order and status events with it. Brands without one run picking, scanning and dispatch directly in FilFlo, including barcode-scanner-based picking on the warehouse floor.
Yes — for the B2B side of omnichannel. FilFlo runs the full order lifecycle for purchase-order-driven channels — quick commerce (Blinkit, Zepto, Swiggy Instamart), modern trade, general trade distributors, and institutional sales — from PO ingestion through approval, FIFO picking, IRN e-invoicing, e-way bills, dispatch, and GRN reconciliation.
B2C orders from marketplaces and D2C storefronts flow into the same stock pool — via file import on the shared cloud, or through the marketplace and storefront connections we operate on dedicated brand instances.
FilFlo matches GRNs against invoices line by line and classifies variances with reasons. Platform settlement files can be imported to generate matched credit notes in bulk. Full deduction classification and payment reconciliation are on the roadmap — ask us for current status.
FilFlo is designed to show measurable fill-rate and working-capital improvement within the first 30 days. By month three, the daily cycle runs on rails — you're approving, not assembling — and the team is back to focusing on growth.
Microsoft Dynamics 365 is the flagship ERP integration — a live native API that pushes approved orders out and reads invoices back. On quick commerce: Blinkit runs on a live webhook workflow, Zepto on inbound PO ingestion plus outbound ASN submission, Hyperpure on automated PO email parsing, and Swiggy Instamart on CSV import and portal paste. Tally and Zoho Books are fed through mapped export files.
Beyond the core: FilFlo also runs as a dedicated instance for your brand (yourbrand.filflo.in), where we implement and operate the connections your channels need — Amazon, Shopify, Flipkart, Meesho, Nykaa, BigBasket, Myntra, EasyEcom, Increff, Shiprocket, Delhivery, Razorpay, QuickBooks, Slack and more. On the shared cloud, marketplace and D2C orders come in via file import. A public API and bidirectional order webhooks cover 3PLs, WMSs and custom systems. If we don't already connect to something you use, talk to us.
Yes, if you want one. FilFlo runs two ways: on the shared cloud at app.filflo.in, or as a dedicated single-tenant instance on your own subdomain — yourbrand.filflo.in. The core workflows are the same on both; a dedicated instance adds the marketplace, storefront, logistics and accounting connections we implement and operate specifically for your brand.
Yes. AES-256 encryption at rest, TLS 1.3 in transit, workspace isolation with per-tenant key isolation, scoped API keys with per-key rate limits, role-based access control, full audit trails. Your sales data is yours; we never share or train on it across customers.
Annual SaaS, scaled to the size of your business. We tailor it to your channels, SKUs, and order volume — book a demo and we'll send you a custom quote within 24 hours.
No. Setup is handled by our team. Daily use is by your ops, sales, and founder teams through a clean dashboard — with exports your team can share anywhere. No code, no engineering.
FilFlo is built in India by a small team that has actually run replenishment at scale — and lost weekends to it. We built the tool we wished existed — and we back it with 24×7 support from the same people who built FilFlo.
A product of Tijora Software Private Limited, DPIIT-recognised, headquartered in Gurugram.
Previously led ops and supply chain at fast-growing Indian D2C brands. Started FilFlo after watching the same replenishment fire drill burn out three teams in two years.
“Inventory shouldn't be the thing keeping founders up at night. It should be the thing nobody has to think about.”
Builds the engine. Deep supply-chain systems experience across enterprise and high-growth startups. Obsessed with latency, integrations, and clean APIs.
“The boring parts of supply chain should run themselves. Founders should be free to think about brand.”
Book a 15-minute demo. We'll show you FilFlo on your own data, send you a custom ROI report within 24 hours, and you'll know within a week whether this is right for your brand.
